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Episode 287 - The Art of Merchandising on Amazon with John Aspinall
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Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests.
Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon.
John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive.
Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out!
Episode Notes:
01:30 - John Aspinall Introduction
03:00 - Graphic Designer vs Merchandising Designer
06:30 - The Clickthrough Rate Comeback
08:30 - Best Practices on Merchandising
14:10 - Optimizing for Humans and Bots
15:10 - Designing Product Images
19:45 - The Image Guidelines
22:20 - Seasonal Merchandising
24:40 - The Risk/Rewards of Merchandising Experiments
LinkedIn: linkedin.com/in/jaspinall
Website: AmazonCTR.com | pickfu.com
Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring
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