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Innhold levert av The Social Standard. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Social Standard eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Role of B2B Influencers in Content Marketing

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Manage episode 396327625 series 2914228
Innhold levert av The Social Standard. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Social Standard eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget.

  • Influencers as a vehicle to distribute content & messaging and change market perception
  • Why content teams should have paid budgets
  • How to incorporate podcasts into you content / influencer strategy
  • How to effectively market to the C-Suite
  • Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/
  • Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)

Follow Jess on LinkedIn

Follow Devin on LinkedIn

Follow The Social Standard on LinkedIn

  continue reading

29 episoder

Artwork
iconDel
 
Manage episode 396327625 series 2914228
Innhold levert av The Social Standard. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Social Standard eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget.

  • Influencers as a vehicle to distribute content & messaging and change market perception
  • Why content teams should have paid budgets
  • How to incorporate podcasts into you content / influencer strategy
  • How to effectively market to the C-Suite
  • Devin's latest e-book "Content That Converts" (discount code: Jess for 25% off) https://convert.thereeder.co/
  • Devin's view on influencer marketing as a B2B influencer (78K+ on LinkedIn)

Follow Jess on LinkedIn

Follow Devin on LinkedIn

Follow The Social Standard on LinkedIn

  continue reading

29 episoder

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