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When Diddy Ran The City
Manage episode 270468726 series 2775476
Innhold levert av The Sole Chronicles. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Sole Chronicles eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In the summer of 2003, Diddy was preparing to run his first NYC marathon. He reached out to Sole Chronicles co-host, Muhammida El Muhajir then Nike's Music Marketing Manager to explore a partnership with the brand. The episode recounts the inside story and the way brands approach partnering with celebs/influencers.
The Sole Chronicles highlights the experiences two sports and entertainment industry veterans, Nekeda Newell-Hall and Muhammida El Muhajir shared while navigating the sports and sneaker industry, Hollywood, and corporate America as young Black women with roles and projects with The NBA, Nike, Jordan Brand, Global Brand Marketing Inc. (Diesel, Pony, Nautica), William Morris Agency, ICM, Viacom, Gatorade and more.
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