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Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro
Manage episode 434244262 series 3232058
Innhold levert av Advertising Week. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Advertising Week eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to begin if audio is new to your B2B organization, and more.
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