Innhold levert av The Standard Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Standard Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app Gå frakoblet med Player FM -appen!
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Innhold levert av The Standard Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Standard Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Innhold levert av The Standard Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Standard Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
HEADLINES: 1) Scugog votes to maintain Canada Day celebrations ... 2) Uxbridge Swimmer Chloe Walker medals 3) Kawartha Lakes backs call for redistribution of ... 4) The wonder of a new year A column by Tina Y. Gerber-McCurley 5) It's voting time again "You'v got to be kidding?" a column by Jonathan van Bilsen…
HEADLINES: 1) Doug Ford confirms early election planned to be announced this week 2) Experts warn Brock Township of rising health risks from climate change
HEADLINES: 1. Lumberjacks shredded by Cougars in latest game 2. New approach to school bus cancellations introduced in Kawa... 3. Scugog drafts 2025 budget with focus on infrastructure and se... 4. Uxbridge council looks ahead to exciting 2025 5. Scugog Library CEO highlights makerspace success in 2025 b ...…
HEADLINES: 1) Township of Brock and CUPE 1652 reach new collective agre ... 2) Kawartha Lakes approves historic capital budget amid inflatio ... 3) Is your loved one receiving the care they deserve? A column by Tina Y. Gerber-McCurley 4) The First Week of Advent - The Candle fo Hope Editorial 5) Good Duke Wenceslaus "You've got to be kidding" a column by Jonathan van Bilsen…
HEADLINES: 1) Uxbridge looks at making GPA meetings more efficient 2) Waterfront projects in Port Perry are nearing completion 3) T emporary bridge over Beaver River set to open in Beaverton 4) Cambridge St. United Church Choir Fondly Recounts Singing at Carnegie Hall 5) Kawartha Lakes unveils updated economic development strategy 6) H ey, I Look Good for my Age "You've got to be kidding?" a column by Jonathan van Bilsen…
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.
Bli med på verdens beste podcastapp for å håndtere dine favorittserier online og spill dem av offline på vår Android og iOS-apper. Det er gratis og enkelt!