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How Brands and the Metaverse Blend in Today’s Internet Age

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Manage episode 341347689 series 2921458
Innhold levert av Sapphire Ventures. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sapphire Ventures eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

The metaverse holds out the promise of elevating the current digital landscape by merging real-life scenarios and the digital space, and by integrating more technology-centric forms of commerce, such as digital tokens and cryptocurrencies. To get some insights, we sat down with two metaverse builders: Cathy Hackl, the Founder & Chief Metaverse Officer of metaverse consulting firm Journey, and Erika Wykes-Sneyd, the Global VP Marketing for Adidas Originals, Collaborations & Basketball & Lead of Adidas Web3 Studio Adidas and Adidas Originals for this episode of The Startup Guide to Growth podcast. Our guests discuss the relationship between brands and the metaverse today: how large companies are approaching the metaverse, and how entrepreneurs may engage in the next trillion-dollar market opportunity.

Love the show? Subscribe, rate, review, and share! SapphireVentures.com

  continue reading

20 episoder

Artwork
iconDel
 
Manage episode 341347689 series 2921458
Innhold levert av Sapphire Ventures. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sapphire Ventures eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

The metaverse holds out the promise of elevating the current digital landscape by merging real-life scenarios and the digital space, and by integrating more technology-centric forms of commerce, such as digital tokens and cryptocurrencies. To get some insights, we sat down with two metaverse builders: Cathy Hackl, the Founder & Chief Metaverse Officer of metaverse consulting firm Journey, and Erika Wykes-Sneyd, the Global VP Marketing for Adidas Originals, Collaborations & Basketball & Lead of Adidas Web3 Studio Adidas and Adidas Originals for this episode of The Startup Guide to Growth podcast. Our guests discuss the relationship between brands and the metaverse today: how large companies are approaching the metaverse, and how entrepreneurs may engage in the next trillion-dollar market opportunity.

Love the show? Subscribe, rate, review, and share! SapphireVentures.com

  continue reading

20 episoder

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