Selling Against Tech Giants: The Sumo Logic Sales Formula With Steve Fitz The Startup Guide To Growth podcast

Artwork

MBA Trading Business Marketing Rico Mallozzi Sapphire Ventures

Innhold levert av Sapphire Ventures. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sapphire Ventures eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

The Startup Guide To Growth «
Selling Against Tech Giants: The Sumo Logic Sales Formula With Steve Fitz

3+ y ago 27:41

Del

MP3•Episoder hjem

Innhold levert av Sapphire Ventures. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sapphire Ventures eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

How does a tech startup claim its rightful place among the ranks of goliath competitors? The team at Sumo Logic knows that it can’t just ram its head against 800-pound gorillas in the marketplace, so it devised ways to enter the house from the sides. The company’s Chief Revenue Officer, Steve Fitz is here on the show to explain how Sumo Logic combines a bottom-up sales motion with a top-down sales approach. He also talks about how to break down demand generation between sales and marketing, how to create real customer-centricity with your customer, and how to find the best sales candidates for your firm. Possessing over 25 years of experience in sales leadership, Steve throws in a few nuggets of valuable sales wisdom that you wouldn’t want to miss.

Love the show? Subscribe, rate, review, and share! SapphireVentures.com

… continue reading

20 episoder

#MBA #Trading #Business #Marketing #Rico Mallozzi #Sapphire Ventures

Artwork

Selling Against Tech Giants: The Sumo Logic Sales Formula With Steve Fitz

The Startup Guide To Growth

published 3+ y ago

Del

MP3•Episoder hjem

Innhold levert av Sapphire Ventures. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sapphire Ventures eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

How does a tech startup claim its rightful place among the ranks of goliath competitors? The team at Sumo Logic knows that it can’t just ram its head against 800-pound gorillas in the marketplace, so it devised ways to enter the house from the sides. The company’s Chief Revenue Officer, Steve Fitz is here on the show to explain how Sumo Logic combines a bottom-up sales motion with a top-down sales approach. He also talks about how to break down demand generation between sales and marketing, how to create real customer-centricity with your customer, and how to find the best sales candidates for your firm. Possessing over 25 years of experience in sales leadership, Steve throws in a few nuggets of valuable sales wisdom that you wouldn’t want to miss.

Love the show? Subscribe, rate, review, and share! SapphireVentures.com

… continue reading

20 episoder

#MBA #Trading #Business #Marketing #Rico Mallozzi #Sapphire Ventures

Усі епізоди

×

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

Lytt til 500+ tema