Don’t Hire Someone from IBM to Ramp Your Startup Revenues!

The StartUp to ScaleUp Game Plan

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4y ago 34:28

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Bethany Ayers, CCO at Peak.ai, has a track record leading high-growth SaaS businesses in GTM strategy, rapidly scaling their sales organisations, delivering profitable partnerships & fundraising from VCs.

Peak - who raised a $19m Series A from MMC & Praetura - have deployed their enterprise AI solution at bluechips like PepsiCo & Asos to accelerate growth, profitability & sustainability.

We discussed:

hiring proven scale-up sales talent to ramp ARR from $1m to $10m!
changing organisational structures & incentives to align outcomes in sales, marketing & customer success
implementing ideas from brilliant thinkers like Patrick Lencioni to create high performance organisations
avoiding vanity metrics & over-engineered KPIs
overcoming imposter syndrome
the challenges of diversity hiring - especially in senior roles & key functions like enterprise sales

Bethany recommends these books for any scale-up business leader:

Patrick Lencioni's "Overcoming the Five Dysfunctions of a Team" - especially the Manga version!
Verne Harnish's "Scaling Up"
"Tribal Leadership" by Dave Logan, John King, Halee Fischer-Wright

For more insights into Peak head over to https://peak.ai & for advice on hiring proven scale-up talent check out https://alpinasearch.com

116 episoder

#Business #Trading #Gary Reeman #Entrepreneur #Early Stage