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E45: Policy Holders, Premiums, and Buyer Personas
Manage episode 414544453 series 3555870
Innhold levert av Ankur Gattani. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ankur Gattani eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?
- (00:52) - More About The Insurance Landscape In India
- (07:27) - Their Strategies — Diving In Headfirst Or Playing It Safe?
- (13:25) - The Big Buyer Persona
- (19:03) - The Post-Purchase Game: What Metrics Do They Track?
- (25:12) - Selling Insurance: What Are Your Users Looking For?
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