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#9 Digital patient-centricity: From product to patient at Novo Nordisk
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Manage episode 312050414 series 3218720
Innhold levert av The Thesis Talks. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Thesis Talks eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Over many decades, the pharmaceutical industry has been characterized by heavy product-focused business operations. Rising health care costs, pressure from health care payers as well as impending patent expirations are now pushing for a shift towards addressing patients’ needs ‘beyond the pill’. In addition, advancing digital technologies enable the patients to become active and self-directive on their health care management. How does the integration of digital technologies affects the implementation of a patient-centric business strategy for Novo Nordisk?
…
continue reading
34 episoder
MP3•Episoder hjem
Manage episode 312050414 series 3218720
Innhold levert av The Thesis Talks. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Thesis Talks eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Over many decades, the pharmaceutical industry has been characterized by heavy product-focused business operations. Rising health care costs, pressure from health care payers as well as impending patent expirations are now pushing for a shift towards addressing patients’ needs ‘beyond the pill’. In addition, advancing digital technologies enable the patients to become active and self-directive on their health care management. How does the integration of digital technologies affects the implementation of a patient-centric business strategy for Novo Nordisk?
…
continue reading
34 episoder
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