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Building Trust in a Multi-Channel World
Manage episode 445559056 series 2801738
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Are you looking for a Third Growth Option ℠ ?
How do retailers juggle the complex world of multi-channel sales? In this episode, we dive deep into the evolving gift and home industry with Kim Leister, president of Simblist. We explore how old-school methods like trade shows and store visits have morphed into a blend of digital platforms like FAIR and Amazon. Kim shares her insights on the challenges retailers and vendors face, especially when it comes to keeping customers informed in an increasingly complex market.
We also touch on the heart of the industry: relationships and transparency. Over the last 20 years, collaboration and trust have become essential to success, especially as the roles of sales reps evolve. Kim talks about how businesses can balance personalized service with digital strategies, while personal stories highlight the importance of customer loyalty and trust. This episode unpacks how embracing vulnerability and focusing on fairness can foster an environment where both vendors and retailers can thrive in a competitive landscape.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Kapitler
1. Building Trust in a Multi-Channel World (00:00:00)
2. Navigating Multi-Channel Sales in Retail (00:00:02)
3. Building Relationships and Transparency in Sales (00:15:46)
4. Fostering Collaboration and Transparency in Business (00:25:43)
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