Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Trans-Atlantic division is back for January 2017! We discuss our favourite League Pass teams (2:00), if the Rockets are bad for basketball (7:00), Ron Barker's hair (11:00), the most flattering jersey for a white guy (13:00), the Kyle Korver trade (16:00), and watching Christmas Day games in Kerry with Ronan's mom (26:00).…
Ronan and Jim talk about the 2016 NBA Finals. We cover international basketball (4:30), Kevin Love RIP (5:33), Bushmills whiskey (10:00), Richard Pryor (13:30), Trade Rumors Jim Heard In A Bar (16:00), and How Much Blame Does LeBron Take (25:25).
Jim Elliott and Ronan Grace on the playoffs to date- just before Game 4 of the Western Conference Finals. We talk about Draymond Green's nut-shot on Stephen Adams, the potential malaise in the Warriors camp, the Thunder's newfound small-ball lineup (we see you, Dion Waiters), what the Raptors' wins mean for the city of Toronto, and ultimately - of course - LeBron James.…
Dublin-based comedians Jim Elliott and Ronan Grace break down the NBA Playoffs conference semifinals. This is the only NBA Playoffs podcast on earth that draws parallels with the Munster Finals of Gaelic Football.
Comedians Jim Elliott and Ronan Grace break down Round 2 of the NBA Playoffs. We cover locker room cancers, the NBA's best potential friends, and why Ronan hates the name 'Hawks'.
The Trans-Atlantic Division is back! Comedians Jim Elliott and Ronan Grace are back for the 2016 NBA playoffs with their breakdown of the best Round 1 matchups. Also we get to hear how a young Ronan fell in love with the NBA courtesy of Kobe and Brandy.
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