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Your Company Doesn't Need a Purpose (And Never Did) - Nick Asbury
Manage episode 448931816 series 3506399
Innhold levert av Oana O. Leonte. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Oana O. Leonte eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Purpose-driven marketing might be leading us down "The Road to Hell." Renowned UK copywriter Nick Asbury debates the popular notion that businesses must embrace a social purpose to thrive. Drawing from his provocative book, Nick critiques the rise of purpose-driven marketing that gained traction post-2008. He argues that merging profit motives with altruistic intentions can result in ineffective branding and societal drawbacks. In our conversation, we explore why it's essential to distinguish between for-profit and not-for-profit organizations and how creativity might offer a more adaptive path to success.
Timestamps:
(00:00) - Purpose-Driven Marketing
(07:39) - Discovering Purpose Through Creativity
(11:46) - Questioning the Role of Purpose
(17:39) - Reframing Purpose as Responsibility
(29:34) - Balancing Creativity and Consistency in Branding
(37:33) - Redefining Purpose and Celebrating Creativity
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