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Behind the Scenes at Moz: Pioneering SEO with Cyrus Shepard
Manage episode 403162917 series 3458098
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This episode of our podcast, "Behind the Scenes at Moz: Pioneering SEO with Cyrus Shepard," offers an exclusive glimpse into the dynamic world of Moz, one of the industry's leading SEO platforms. Mark A Preston delves into a candid conversation with Cyrus Shepard, a key figure in Moz's evolution, exploring the lessons learned and obstacles faced during his tenure at this pioneering company.
Cyrus opens up about his early experiences at Moz, working alongside Rand Fishkin. He recounts how Rand's willingness to take risks and focus on authentic marketing strategies provided a fertile ground for innovation. Cyrus reflects on the creation of the ‘Beginner’s Guide to SEO’ and the subsequent attempt to replicate this success with the ‘Beginner’s Guide to Social Media’. This ambitious project, while well-intentioned and heavily invested in, ultimately didn’t keep pace with the rapidly evolving social media landscape, leading to its discontinuation. This experience served as a valuable lesson in the fast-paced nature of digital marketing and the importance of timeliness in content creation.
Beyond project-specific insights, Cyrus shares his broader journey in understanding Google's algorithm. His perception of SEO strategies and algorithm functionalities in 2011 versus the present day underscores the industry's dynamic nature. He candidly discusses the inevitability of making mistakes and the humility that comes with recognising that some of his current knowledge may eventually prove incorrect.
Join us on "Behind the Scenes at Moz: Pioneering SEO with Cyrus Shepard" for an enlightening exploration of the trials, errors, and triumphs that have shaped one of the leading voices in the SEO community. Whether you're new to SEO or a seasoned professional, this episode offers valuable insights into adapting and thriving in an ever-changing digital landscape.
Don’t miss out on this unique opportunity to learn from one of the industry’s best – subscribe to our podcast today for more episodes like this.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
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