Videos for Engagement & Impact

The Visual Lounge

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11M ago 17:58

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Whether you create videos for YouTube or internal training content, you should have one top priority – keeping your audience engaged.

But what steps can you put in place to make sure this happens? And what should you do if your videos aren’t making the desired impact?

On this episode of The Visual Lounge, Matt Pierce shares top tips for making engaging YouTube and internal content, why jump cuts could be the simple tool that makes your videos more compelling and why it’s vital you know your audience.

Remember: bring them in, create content for them and keep them watching.

Learning points from the episode include:

00:00 – Introduction
00:57 – Fighting for attention on YouTube
02:45 – The YouTube creator mindset
05:44 – Applying a creator mindset to internal training content
07:29 – How AI could impact video creation
08:53 – The power of jump cuts
11:33 – Find your style
11:52 – Experimenting with TechSmith content
13:13 – What’s on screen in your videos?
15:52 – Knowing your audience
16:54 – Bring them in, create content for them and keep them watching
17:00 – Outro

Important links and mentions:

210 episoder

#Tech #Business #Podcasting Education #Marketing #TechSmith Corporation