The Latino century, with Mike Madrid

The Vital Center

In the 1990s, Mike Madrid was a student at Georgetown University writing his senior thesis about Latino voting patterns and trying to predict how this group might change American politics in the future. The prevailing interpretation at the time was that Latinos were likely to become a permanent underclass, would almost certainly vote Democratic as a bloc for the foreseeable future, and would express themselves largely through oppositional, anti-establishment grievance politics. A contrasting conservative interpretation, advanced by Linda Chavez and a few other dissenters, was that Latinos would mostly follow the upwardly mobile path of previous immigrant groups. Recent immigrants, with little education or ability to communicate in English, undoubtedly would struggle. But the second and third U.S.-born generations of Latinos would meet increasing success in their pursuit of the American Dream and would choose to join the mainstream of American society. They might even vote Republican.

After graduating from Georgetown, Mike Madrid returned to his native California to become a Republican political consultant with a particular focus on Latino voters. Over the next three decades, he became one of the country’s best-known political strategists, whose opposition to the nativist and populist direction of the Republican Party under Donald Trump led him to become a co-founder of the Lincoln Project. Now he has written The Latino Century: How America’s Largest Minority Is Transforming Democracy, which aims to answer the questions about Latinos and their American future that he first wrote about thirty years ago as a Georgetown student.

Madrid believes that American politics, society, and culture will be profoundly transformed by the country’s demographic transformation as U.S.-born Latinos as a group continue to grow in size and impact. Latinos will “reinvigorate the American experiment” with their youth, comfort with pluralism as a people who combine European and Indigenous ancestry, and optimism about America and its institutions. Madrid emphasizes that “Latinos aren’t understood by either party, but the one that is able to define itself as the party of an aspirational multiethnic working-class party will dominate American politics for a generation.”

In this podcast discussion, Madrid discusses his upbringing as a third-generation Mexican American, his unique experiences as a Latino political consultant on both sides of the aisle, and his analysis of the rise of the Latino voting demographic — including his prediction that the Latinization of America will contribute to a feminization of America, given Latina women’s outsized contributions in education, public service, and community leadership. Ultimately he believes that Latinos may help both the Democratic and Republican parties “get their groove back” by moving past the politics of angry tribalism into a more hopeful and pluralistic democratic future.