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6 Powerful Lessons You Can Learn From Sam's Club Director of Marketing Planning and Strategy, Laura Vanderslice, That You Can Start Implementing Today.
Manage episode 409065900 series 3323534
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Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, showing us that listening to customers, whether through focus groups or online chats, helps create lasting memories.
Laura also dives into how understanding customer needs all year round, not just during busy seasons, can make a big difference. She highlights the value of authentic content and choosing influencers who genuinely match the brand's values. This approach, Laura explains, builds trust and keeps the connection with customers strong.
For small business owners and solopreneurs, Laura offers golden advice: stay true to your mission and use customer insights to make smart choices. She also emphasizes the importance of evolving your brand's story as your business grows and the power of mentorship in supporting women entrepreneurs.
In short, Laura's message is all about celebrating your unique brand journey and keeping it real with your audience, a lesson valuable for anyone looking to make a meaningful impact in the business world.
Join Sams Club Today:
https://www.samsclub.com/join
Connect with Laura Vanderslice:
https://www.linkedin.com/in/lauravanderslice
Connect with Tona and Al Haywood:
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Kapitler
1. 6 Powerful Lessons You Can Learn From Sam's Club Director of Marketing Planning and Strategy, Laura Vanderslice, That You Can Start Implementing Today. (00:00:00)
2. Member Engagement and Brand Storytelling (00:00:02)
3. Brand Marketing and Influencer Strategies (00:14:10)
4. Navigating Challenges in Data and Comparison (00:26:01)
5. Effective Brand Storytelling Strategies (00:34:20)
24 episoder
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