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045: How To Become Known As The Go-To Expert In Your Niche & Thrive In The AI World of Search

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Manage episode 450309806 series 3584590
Innhold levert av Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.

Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.

Jules explains the concept of "topical authority" and how niching down can help you become the go-to expert in your field. She shares her own experiences with niching and how it has helped her business.

This episode explores how to become a topical authority by:

  • Identifying your core topics
  • Creating a content strategy around those topics
  • Using AI to research and analyse trends
  • Putting your own unique spin on your content

If you're looking to navigate the changing landscape of search and establish yourself as an expert in your field, this episode is a must-listen!

Resources mentioned in this episode:

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

  continue reading

Kapitler

1. Introduction (00:00:00)

2. Why are things changing? (00:01:35)

3. The Rise of AI in Search (00:03:40)

4. SEO Tactics are Changing (00:06:50)

5. Why these changes are good (00:10:12)

6. Topical Authority vs General Expertise (00:12:03)

7. Becoming an Expert (00:15:50)

8. How to Become a Topical Authority (00:16:27)

9. Using AI to Analyse Trends (00:20:34)

10. Putting Your Own Spin on Things (00:23:40)

11. Creating Quality Content (00:25:32)

12. Identifying Your Core Topics (00:27:29)

13. Tying in Website Content with Core Topics (00:29:38)

14. Conclusion (00:31:44)

62 episoder

Artwork
iconDel
 
Manage episode 450309806 series 3584590
Innhold levert av Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.

Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.

Jules explains the concept of "topical authority" and how niching down can help you become the go-to expert in your field. She shares her own experiences with niching and how it has helped her business.

This episode explores how to become a topical authority by:

  • Identifying your core topics
  • Creating a content strategy around those topics
  • Using AI to research and analyse trends
  • Putting your own unique spin on your content

If you're looking to navigate the changing landscape of search and establish yourself as an expert in your field, this episode is a must-listen!

Resources mentioned in this episode:

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

  continue reading

Kapitler

1. Introduction (00:00:00)

2. Why are things changing? (00:01:35)

3. The Rise of AI in Search (00:03:40)

4. SEO Tactics are Changing (00:06:50)

5. Why these changes are good (00:10:12)

6. Topical Authority vs General Expertise (00:12:03)

7. Becoming an Expert (00:15:50)

8. How to Become a Topical Authority (00:16:27)

9. Using AI to Analyse Trends (00:20:34)

10. Putting Your Own Spin on Things (00:23:40)

11. Creating Quality Content (00:25:32)

12. Identifying Your Core Topics (00:27:29)

13. Tying in Website Content with Core Topics (00:29:38)

14. Conclusion (00:31:44)

62 episoder

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