))
Context Is King: Why Keyword-Led SEO and GEO Are Missing the Mark in the Age of AI
Manage episode 508288601 series 3690272
Innhold levert av WorkHacker. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av WorkHacker eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
For years, SEO revolved around keywords. The formula was simple: find the right phrase, place it strategically, and climb the rankings. More recently, a new idea called Generative Engine Optimization, or GEO, has started to make noise. The goal is to optimize for A-I answers in systems like Chat G-P-T, and Perplexity.
But here’s the catch. Both keyword-led SEO and early attempts at G-E-O share the same flaw. They prioritize words over context. And in a world where search engines and generative AI now- interpret meaning instead of just matching strings, context is the real king.
Contact us at [email protected], or visit www.workhacker.com for more info.
14 episoder
Del
