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Innhold levert av Marcus Cauchi, Laughs Last Ltd, Marcus Cauchi, and Laughs Last Ltd. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marcus Cauchi, Laughs Last Ltd, Marcus Cauchi, and Laughs Last Ltd eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Kent Bredahl: Boosting Loyalty, Driving Growth

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Manage episode 415600485 series 2363255
Innhold levert av Marcus Cauchi, Laughs Last Ltd, Marcus Cauchi, and Laughs Last Ltd. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marcus Cauchi, Laughs Last Ltd, Marcus Cauchi, and Laughs Last Ltd eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Kent Bredahl drives company growth by enhancing customer loyalty and optimizing customer lifetime value. He challenges conventional customer engagement methods and provides a diverse toolbox, including tools for measuring customer satisfaction, loyalty, retention, and overall experience. Kent emphasizes the importance of capturing the voice of the customer and tailoring loyalty measurement methods to suit individual needs, addressing concerns about survey fatigue.

Using Net Promoter Score (NPS) as an example, Kent demonstrates the impact of his approach through various customer interactions. He shares a success story from his experience working with a construction company, where engaging customers throughout the building process not only identified and rectified mistakes early but also fostered positive word-of-mouth, resulting in significant benefits.

Additionally, Kent recounts another successful endeavour with a chain of stores. NPS results revealed that renovating a store led to a 7% increase in NPS, while effective management resulted in a remarkable increase of over 30%. These examples underscore the tangible benefits of prioritizing customer loyalty and engagement strategies.

Kent's key message is to prioritize learning over metrics. He emphasizes that it's the actions taken with the insights gained, rather than the metrics themselves, that drive success. By focusing on learning and taking meaningful actions, the metrics will naturally align and improve.

You can find Kent on LinkedIn: https://www.linkedin.com/in/kentbredahl

Look out for his new book 'Customer Blind' in Feb 2025

Connect with Marcus

Email us

Test Your Sales Strategy

  continue reading

543 episoder

Artwork
iconDel
 
Manage episode 415600485 series 2363255
Innhold levert av Marcus Cauchi, Laughs Last Ltd, Marcus Cauchi, and Laughs Last Ltd. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Marcus Cauchi, Laughs Last Ltd, Marcus Cauchi, and Laughs Last Ltd eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Kent Bredahl drives company growth by enhancing customer loyalty and optimizing customer lifetime value. He challenges conventional customer engagement methods and provides a diverse toolbox, including tools for measuring customer satisfaction, loyalty, retention, and overall experience. Kent emphasizes the importance of capturing the voice of the customer and tailoring loyalty measurement methods to suit individual needs, addressing concerns about survey fatigue.

Using Net Promoter Score (NPS) as an example, Kent demonstrates the impact of his approach through various customer interactions. He shares a success story from his experience working with a construction company, where engaging customers throughout the building process not only identified and rectified mistakes early but also fostered positive word-of-mouth, resulting in significant benefits.

Additionally, Kent recounts another successful endeavour with a chain of stores. NPS results revealed that renovating a store led to a 7% increase in NPS, while effective management resulted in a remarkable increase of over 30%. These examples underscore the tangible benefits of prioritizing customer loyalty and engagement strategies.

Kent's key message is to prioritize learning over metrics. He emphasizes that it's the actions taken with the insights gained, rather than the metrics themselves, that drive success. By focusing on learning and taking meaningful actions, the metrics will naturally align and improve.

You can find Kent on LinkedIn: https://www.linkedin.com/in/kentbredahl

Look out for his new book 'Customer Blind' in Feb 2025

Connect with Marcus

Email us

Test Your Sales Strategy

  continue reading

543 episoder

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