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Messaging Matters
Manage episode 427026014 series 3555628
Innhold levert av de Novo Marketing and De Novo Marketing. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av de Novo Marketing and De Novo Marketing eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, we tackle all things messaging, from how to craft compelling stories and helpful copywriting structure tips to AI’s true value in creative development. We also cover a campaign from Dramamine that gave a boost to barf bags.
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Links:
Mr. Wind by Epuron
https://www.youtube.com/watch?v=Bl7xl3IiAqE
Creative Briefs:
The Last Barf Bag: A Tribute to a Cultural Icon
https://www.youtube.com/watch?v=DsRS6vK10YE
Dramamine - The Last Barf Bag (case study)
8 episoder
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