Brand Storytelling & The Entrepreneurial Spirit.

Thinking Reimagined® with Dr. Ama

Did you know that of the 333.34 million companies in the world (Statista, 2021), no two businesses are exactly the same? Like every human’s DNA is different, so every business’s story varies. How these stories are told vary from business to business, as well as from brand to brand. Of course, their effectiveness varies as well. These stories have much to do with the identity of the organisations that have lived them; telling the stories properly is vital for each business to thrive. The dynamics of business and entrepreneurship are fast changing in post-covid times and global economic instability is further worsened by the Russia Ukraine conflict and other factors. Entrepreneurs that will survive these trying times are the ones who have a vision for something that can be done differently, are curious, have a passion, have purpose and are driven to achieve set goals irrespective of the adversities they face. The entrepreneurial road is a lonely road and encouraging entrepreneurs at a very young age is crucial, mentoring them on getting comfortable with the uncomfortable, hiring and working with people who are like minded, being open, authentic and communicating effectively are all essential. In this episode of Thinking Reimagined ®️, Andy Oyegoke (Entrepreneur, Consultant and Communications Specialist, Founder, How Can We Help You?), Mavis Amankwah (Multi-award-winning serial social entrepreneur), Antonella Ragona (Strategic Marketer, Business Administrator & Creative Powerhouse. Founder, Marketing Nest), Kevin Conroy (Entrepreneur and Investment Consultant, Co-founder, Bature Brewery), Dr. Ama (Founder, Allied Empowerment®️ Live Abundantly!®️ & Thinking Reimagined®️, Chair, British Business Group, Nigeria and Global Ambassador, Savvitas-UK) and Nifemi Oguntoye (Moderator) take us through a masterclass in brand storytelling as they share tips and personal experiences that embolden the idea and ideals of the entrepreneurial spirit.