Four Keys to Business Growth: Capital, Confidence, Community, and Congress

This Is Small Business

Ever wondered how being part of an entrepreneurial community can be the game-changer your business needs? Just ask Jen Earle, CEO of the National Association of Women Business Owners aka NAWBO, who believes that surrounding yourself with a good network can propel your business to the next level. To celebrate National Women’s Small Business Month, we’re taking a look back to see how the entrepreneur founders behind NAWBO transformed the landscape for women entrepreneurs and the impact that women-owned businesses have on today’s economy. Jen also breaks down the four C’s—Capital, Community, Confidence, and Congress—and explains why they’re crucial for any business to thrive and how you can leverage them for your own success.

Learn how to find your entrepreneurial community and how that can help you unlock funding opportunities, boost your confidence, and give you the support you need to build or grow a successful business.

In this episode, you’ll hear:

(00:58) How NAWBO was founded.

(02:06) The progress that’s been made to support women-owned businesses and their impact on the US economy.

(03:41) Jen’s entrepreneurial journey and how she became the CEO of NAWBO.

(5:49) A breakdown of the four essential pillars for business success which Jen calls the 4 C’s: Capital, Community, Confidence, and Congress and how you can tap into them.

(9:52) The importance of building a strong community for business success.