Episode #494: How to Create User Generated Content Viral Videos With Phil Vilk

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

“I feel like I spend more time on content creation than making Jewelry.”

If that line resonated with you - you’re not alone.

Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content.

I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation.

In this episode, you’ll learn:

• [0:00] Latest news and announcements

• [03:23] How Phil went from hating agencies to starting one himself

• [06:44] What should the customer say to create the best testimonial?

• [08:38] The ethics and legality of incentivizing customers for testimonials.

• [09:40] How much should you budget to pay for customer reviews?

• [12:49] Using JotForm to get the videos, display terms & conditions, and turn reviewers into affiliates

• [15:00] The 7 elements of a good customer testimonial (including the 1 thing that should Never be in a testimonial)

• [16:54] Optimal length for a user-generated video

• [17:41] How do you prep someone to do an unboxing video?

• [19:02] Editing testimonial videos & compilations

• [22:07] Scoring customer testimonials and determining compensation

• [24:05] Advertising strategies if you don’t have the budget to hire an agency

• [27:14] What it’s like to work with Phil & how to connect with him

Here are the resources mentioned in the show:

Phil’s website - Creative Launch

Follow Phil on Instagram

Laying the Foundation - Enroll now (final cohort)

Magnetic Marketing Masterclass - Watch on Demand for free

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