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Ep 143: Saying No is a Biz Dev Strategy, with Corey Quinn
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On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Corey Quinn discuss how saying no to non-ideal prospects is a business development strategy that allows you to scale your agency responsibly.
Corey Quinn and I cover these points and more:
- How agencies can better serve their clients when they specialize;
- What to do when current clients ask for things outside of your agency’s expertise;
- How variability reduction in your offerings allows you to scale more efficiently; and
- Why saying no is a foundational strategy — regardless of economic cycles.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH COREY QUINN:
Website
CONNECT WITH KELLY CAMPBELL:
Kapitler
1. Saying No is a Biz Dev Strategy, with Corey Quinn (00:00:00)
2. The importance of knowing what makes a potential new client a poor fit and saying no. (00:00:02)
3. How to deal with the legacy clients that are still with you. (00:02:48)
4. Why saying no to everything outside of what you are uniquely excellent at creates more value. (00:04:33)
5. Did you also grant exclusivity in terms of the location of each of your clients? (00:07:27)
6. Did you also grant exclusivity in terms of the location of each of your clients? (00:09:05)
7. How scorpion broke into the business by creating separate resources that were not on the main conveyor belt. (00:11:09)
8. How do you reduce the amount of overhead and the variability in your business so that you can grow bigger? (00:14:08)
9. How to say no to clients that present red flags during the sales process. (00:17:30)
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