Strategies for Getting a Seat at the Table

Top 3 For Tech Marketers Podcast

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6y ago 44:05

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Jamie Glass is the CMO and Founder of Artful Thinkers. As an experienced senior sales and marketing c-level executive, Jamie has successfully led global marketing services, operations and sales divisions for industry-leading organizations. Today she is a recognized growth advisor, strategy consultant and sales and marketing expert, and has worked with 60+ CEOs across technology, nance, consumer products, retail, learning, business services, media, healthcare industries and more.

Jamie joins Renee Yeager to share her Top 3 Strategies for Getting a Seat at the Table. Their discussion covers how CEOs and other members of the C-suite think about marketing, the importance of marketing as a growth engine, and how marketing leaders can effectively present a C-suite strategy. Renee and Jamie also discuss eliminating sales and marketing silos and using accountability, measurement and processes to show how marketing achieves results.

34 episoder

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