72. INTERVIEW: Kenny Jacobs, Ex-Ryanair CMO Travel Massive podcast

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Innhold levert av Travel Massive Podcast and Travel Massive. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Travel Massive Podcast and Travel Massive eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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72. INTERVIEW: Kenny Jacobs, ex-Ryanair CMO

3y ago 52:24

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MP3•Episoder hjem

Innhold levert av Travel Massive Podcast and Travel Massive. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Travel Massive Podcast and Travel Massive eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this new series, which you can find alongside the weekly updates, Kevin O'Shaughnessy (CityHook, Travel Massive Dublin) interviews execs from inside the engine room of the travel industry.

Kenny Jacobs headed marketing for Ryanair from 2013 to 2020 and was part of the leadership which led to an incredible overhaul in their technology and brand. Hear about how Ryanair does things differently when it comes to selling fares, messaging and positioning. In our CMO series, we ask what the execs expect to see on their dashboards — what it takes to run the business from their perspective.

… continue reading

95 episoder

#Society #Tech #Travel #Travelmassive #Travel Massive

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72. INTERVIEW: Kenny Jacobs, ex-Ryanair CMO

Travel Massive Podcast

published 3y ago

Del

MP3•Episoder hjem

Innhold levert av Travel Massive Podcast and Travel Massive. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Travel Massive Podcast and Travel Massive eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this new series, which you can find alongside the weekly updates, Kevin O'Shaughnessy (CityHook, Travel Massive Dublin) interviews execs from inside the engine room of the travel industry.

Kenny Jacobs headed marketing for Ryanair from 2013 to 2020 and was part of the leadership which led to an incredible overhaul in their technology and brand. Hear about how Ryanair does things differently when it comes to selling fares, messaging and positioning. In our CMO series, we ask what the execs expect to see on their dashboards — what it takes to run the business from their perspective.

… continue reading

95 episoder

#Society #Tech #Travel #Travelmassive #Travel Massive

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