Episode 2 - A Superior Marketing Strategy with Andrew Gorecki

Traversing Entrepreneurship

Dr. Andrew Gorecki is the Founder of the award-winning clinic, Superior Physical Therapy, and the author of The Truth About Lower Back Pain. He is a highly-regarded physical therapist dedicated to helping people who struggle with physical pain and has delivered over 400 speeches and seminars to individuals who live with chronic back pain. In 2018, Superior Physical Therapy was the recipient of the Hagerty Small Business of the Year Award and was named the 2018 Red Hot Best Physical Therapy Clinic. They also won the Simply The Best award in 2020.

Andrew joins me today to share his advice on marketing strategies. We cover his background, and Andrew explains what drove him to become a physical therapist, and how he founded Superior Physical Therapy. Andrew describes how telling a personal story helps him connect with his patients and clients. He also discusses his philosophy on marketing and advertising, and how Superior Physical Therapy adapted to the pandemic.

“Shine the light on patients and clients in your marketing message. Enter the conversation clients are already having with themselves, then prove that your product is the solution.” - Andrew Gorecki

This week on Traversing Entrepreneurship:

• The origin of Superior Physical Therapy and how Andrew grew the company
• The importance of specializing and qualifying clients
• What drove Andrew to become a physical therapist
• How telling his personal story helps Andrew connect with his patients
• The five conditions that make the most out of spending in healthcare
• Why people don’t exercise and Superior Physical Therapy’s mission statement
• How Andrew markets the Superior Physical Therapy story
• Andrew’s marketing principle and how he became passionate about marketing
• How many of Andrew’s patients come from referrals
• Financial struggles and other challenges Andrew faces in running and maintaining Superior Physical Therapy
• How COVID-19 impacted Superior Physical Therapy and the way they do business

Resources Mentioned:

• Book: Traction: Get a Grip on Your Business by Gino Wickman

Our Favorite Quotes:

• “The pillar of success in every business is being able to define who you are.” - Derek Dall’Olmo
• “Simplify your business. Find out what you like, what you’re good at, then let other people do the other things.” - Andrew Gorecki
• “To be an expert in your trade, you have to be somewhat specialized.” - Derek Dall’Olmo

Connect with Andrew Gorecki:

• Superior Physical Therapy
• Email: [e-mail]
• Book: The Truth About Lower Back Pain: The Hidden Culprits
• Superior Physical Therapy on LinkedIn
• Superior Physical Therapy on Facebook
• Superior Physical Therapy on Instagram
• Superior Physical Therapy on Twitter

About TreMonte Tax Solutions and Traversing Entrepreneurship Podcast

Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall’Olmo sits down with local business ownerships and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

Derek Dall’Olmo is the founder of TreMonte Tax Solutions, a tax planning firm that serves business owners and entrepreneurs. This show is for informational purposes only and should not be relied upon for investment decisions.

Email Derek Dall’Olmo at [e-mail] with questions, comments, and to schedule a one-on-one conversation.

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