Manage episode 348036184 series 1080526
Aaron Katerberg didn’t set out to be an irrigator. He’s been a tennis pro, pursued a master’s degree in divinity and climbed Mount Kilimanjaro. After college, he tried working for his father’s irrigation business, but that first stint didn’t pan out. Years later, Aaron made peace with the fact that irrigation runs in his blood, and he decided to dive back into the family business. In 2012, Aaron became CEO of Grapids Irrigation, based in Grand Rapids, Michigan. As a third generation irrigator and second generation owner, he immediately set his sights on scaling the business and increasing revenue, which he has since very successfully achieved. Aaron currently serves as Visionary and CEO of Grapids Irrigation.
Powerful Moments From The Episode
00:00 - Transforming the Family Business with Systems
01:49 - Aaron Katerberg’s Backstory
06:38 - The Katerberg Family Business, Grapids Irrigation
09:53 - Transforming The Family Business
14:04 - Father & Son Business Relationship Struggles
17:07 - Implementing “Traction” into The Business
23:42 - CEO & “Visionary” Role Responsibilities
30:46 - Aaron On “Jesus First” In His Life
37:02 - Aaron’s Currently Relationship With His Dad
38:37 - The Importance of Failure, As Opportunities For Growth
41:36 - Aaron On Meeting His Wife
43:04 - Lifestyle Adventures & Meeting Ryan Murdock (BiggerPockets)
47:09 - The Keys to GoPod Success
48:09 - The Value of Being A GoBundance Member
50:14 - What’s Next For Aaron in Business? (He bought a prison!)
53:27 - GoBundance Card Game Question
55:05 - Owning an irrigation company, what does Aaron’s lawn look like?
56:22 - How To Connect With Aaron Katerberg
Connect with Aaron Katerberg
Grapids Website https://grapids.com/contact/
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