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Kill Your Ego, Grow Your Brand: The Henry Washington Method
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"I'm not teaching you - I'm sharing my journey." - How Henry Washington's radical transparency approach built a following of hundreds of thousands while other influencers chase vanity metrics.
In this episode of Tribe Tracks, host Kendall LeJeune sits down with Henry Washington of Bigger Pockets, whose authentic content strategy has redefined real estate brand building. Join us as we unlock the closely-guarded secrets behind creating a personal brand that attracts engaged followers who share your values.
Key topics we explore:
- Why views, clicks and likes should never drive your content strategy
- The content creation framework that builds trust through vulnerability
- How to document your journey without positioning as an “expert”
- The psychology behind pricing that attracts your ideal community members
Henry breaks down why producing 2-4 pieces of content daily for four years only works if you're driven by the right mission.
You'll discover:
- How Henry approaches content differently than his social media manager wants him to
- The counterintuitive brand-building strategy that prioritizes impact over metrics
- Why most people quit content creation and how to avoid their mistakes
- Actionable steps to create genuine content that resonates with your target audience
Whether you're just starting your brand-building journey or looking to scale your existing community, this episode provides the blueprint you need to build an authentic personal brand that attracts aligned followers. Your tribe is waiting!
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Subscribe wherever you get your podcasts to join us on this journey of crafting brands and cultivating tribes.
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