Gå frakoblet med Player FM -appen!
Jodi Harris (ABinBev) | Connecting Brand to Culture
Manage episode 271385164 series 2407825
Jodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials).
On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like.
So grab a cold one and listen in for what will be your favorite episode yet!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 episoder
Manage episode 271385164 series 2407825
Jodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials).
On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like.
So grab a cold one and listen in for what will be your favorite episode yet!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 episoder
Alle episoder
×Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.