Episode #14: Outsourcing Marketing with David Somerfleck

UK Educators Community Podcast with Syd.

#14: Outsourcing Marketing with David Somerfleck.
Welcome to the final episode of The UK Educator's Community Podcast. Syd has a real treat in store and some fantastic guests booked to appear for Season 2 - Please remember to Follow/Subscribe on your podcast app to be reminded of when it's released.
Following on from last week's episode which had lots of advice about upping your social media game, this week is all about outsourcing your social marketing and website design.
David Somerfleck has been in the digital marketing space since the mid-1990's. He's a published author, fellow podcast host and the Founder of DMS.Blue: https://dms.blue/
As always, the conversation contains lots of actionably advice. If you're considering outsourcing your digital marketing and SEO, David suggests the following:

• You should ensure that anybody you outsource your marketing to is a "good fit" personality wise, and you get a impression that they care about your business and your marketing targets.
  
• Upon initial conversations with digital marketers, they should be able to answer all of your questions and give satisfactory answers that make sense to you.
  
• Make sure you pore over their testimonials and reviews. A quality testimonial should have the client's name and company they are affiliated with.
  

For full show notes and more details about this and other episodes, please check here: https://ukeducators.com/podcasts/
To join in the conversation with other educators, here's the Facebook Group: https://www.facebook.com/groups/ukeducators
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More about Syd.
Syd is on a mission to disrupt the Education sector by empowering Education Businesses to think differently, maximising their impact and enabling them to continue doing what they do best – being an awesome Educator!
She recognises there are many great educators out there. UK Educators Community was born to support and empower other amazing teachers and educators to scale their business, to think more about their business development and to understand how small changes in their approaches can give different results.
Serial Entrepreneur and Outstanding Woman in STEM Award Winner, Syd knows a thing or two about the Education sector. Through her business, Femtinos, Syd has worked with over 12,000 children over the last decade. Her vision is to take her skills global, working with remote schools and training staff to instill growth mindset strategies. During lockdown, Syd has grown an online school in 6 months from 0 to 18 staff, which has delivered nearly 2000 online classes within that timeframe.