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FTC Click-to-Cancel Q&A - Creating a Cancelation Funnel
Manage episode 449585409 series 2850153
Innhold levert av Maria Sparagis. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Maria Sparagis eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Click to Cancel doesn't have to be the downfall of your business. The FTC's new rule is aimed at protecting consumers, but also offers businesses a new type of sales funnel.
Cancellations can be a sales funnel. Don't let customers off the hook so easily, but don't force them to stay on. Finding the balance is key.
Need a merchant account? Get in touch! ➡️ directpaynet.com/contact-us
0:00 Intro
0:58 Click-to-Cancel
2:10 Negative Options
2:49 Opt-Outs
4:45 Why the FTC?
6:44 Amazon and Adobe
8:27 Cancellation Funnel
11:48 Always Be Closing
20:01 Outro
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