Why BRANDING MATTERS & How To Find What Makes You Different | Joelly Goodson "The Branding Badass" #262

Unlock Your Potential with Jeff Lerner

Meet Joelly Goodson, an acclaimed branding expert with over two decades of experience cultivating brand awareness.

Joelly is the driving force behind Branding Matters, a podcast dedicated to assisting marketers, business leaders, and entrepreneurs in the quest to forge strong brand equity and amplify their profits.

We start the episode by delving into the very essence of branding. Discover the significance of defining your brand's personality and how it lays the foundation for a robust branding strategy.

Halfway through the episode, we talk about what it means to take the leap to be an entrepreneur as Joelly shares her own story.

At the end of the episode, we explore the connection between authenticity and branding. Learn how crafting an authentic brand hinges on being true to yourself and pursuing what genuinely resonates with you in your career.

I hope this episode leaves you with a deeper understanding of the world of branding and its potential for your entrepreneurial journey.

Discover Your Success Path TODAY! 👉 go.getentre.com/podcast-zerocostebook

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💻 https://www.brandingmatters.ca/

💡 https://www.brandingmatters.ca/speaking.html

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📲 Contact 👉 https://www.brandingmatters.ca/contact.html

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• 00:00 Introduction to The Branding Badass

• 01:30 Getting into branding

• 06:30 Defining what is to be a brand

• 09:30 How to build trust

• 12:15 Think about the HOW

• 13:30 A badass superpower

• 16:15 People connecting with each other

• 28:15 Joelly’s personal story

• 34:15 Authenticity

• 41:00 Badass origin

• 42:30 My badass superpower

• 44:45 Jeff’s badass superpower

• 48:15 Falling for potential

• 50:00Feeling Fulfilled

• 55:15 Branding vs Marketing

• 56:45 Where to find Joelly