Selling On TikTok - This Time, For Real, With Taylor Siegel, Associate Director Of Commerce Client Services At MRM Commerce Unpacking The Digital Shelf podcast

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Innhold levert av Digital Shelf Institute. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Digital Shelf Institute eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Unpacking the Digital Shelf « »
Selling on TikTok - This Time, for Real, with Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce

12M ago 32:05

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MP3•Episoder hjem

Innhold levert av Digital Shelf Institute. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Digital Shelf Institute eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

So Gartner has this thing called a Hype Cycle, where tech goes from a Peak Of Inflated Expectations, to the Trough of Disillusionment, to the Plateau of Productivity. And I feel like Social Commerce just keeps careening back and forth from the peak to the trough. Could TikTok’s new shopping investments represent a moment where over the next few years we break through to the plateau? Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce, leads the Social Commerce Practice there, and dropped by to fill us in on the present and future of making money on TikTok.

… continue reading

272 episoder

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Selling on TikTok - This Time, for Real, with Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce

Unpacking the Digital Shelf

17 subscribers

published 12M ago

Del

MP3•Episoder hjem

Innhold levert av Digital Shelf Institute. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Digital Shelf Institute eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

So Gartner has this thing called a Hype Cycle, where tech goes from a Peak Of Inflated Expectations, to the Trough of Disillusionment, to the Plateau of Productivity. And I feel like Social Commerce just keeps careening back and forth from the peak to the trough. Could TikTok’s new shopping investments represent a moment where over the next few years we break through to the plateau? Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce, leads the Social Commerce Practice there, and dropped by to fill us in on the present and future of making money on TikTok.

… continue reading

272 episoder

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