The Art And Science Of Driving Growth, With AJ Patel, VP Of Global Growth At U Beauty Unpacking The Digital Shelf podcast

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Innhold levert av Digital Shelf Institute. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Digital Shelf Institute eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Unpacking the Digital Shelf « »
The Art and Science of Driving Growth, with AJ Patel, VP of Global Growth at U Beauty

8d ago 34:28

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MP3•Episoder hjem

Innhold levert av Digital Shelf Institute. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Digital Shelf Institute eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

When money was free, the term “profitable growth” used to be an oxymoron in the world of startup DTC brands. But no longer. Profitably attracting and keeping consumers has become essential for today’s DTC challenger brands. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of testing, learning, and scaling modes. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of testing, learning, and scaling modes. AJ Patel had a career at Unilever spanning those skills and modes, and he has now leapt to the startup world at U Beauty. He joined the podcast to share some of those learnings and how he and his team are applying those in a startup context across every shoppable moment.

… continue reading

275 episoder

Artwork

The Art and Science of Driving Growth, with AJ Patel, VP of Global Growth at U Beauty

Unpacking the Digital Shelf

17 subscribers

published 8d ago

Del

MP3•Episoder hjem

Innhold levert av Digital Shelf Institute. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Digital Shelf Institute eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

When money was free, the term “profitable growth” used to be an oxymoron in the world of startup DTC brands. But no longer. Profitably attracting and keeping consumers has become essential for today’s DTC challenger brands. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of testing, learning, and scaling modes. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of testing, learning, and scaling modes. AJ Patel had a career at Unilever spanning those skills and modes, and he has now leapt to the startup world at U Beauty. He joined the podcast to share some of those learnings and how he and his team are applying those in a startup context across every shoppable moment.

… continue reading

275 episoder

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