Gå frakoblet med Player FM -appen!
Ep81 How too many events are missing key pieces to improve engagement and ROI, with Jonathan Kazarian
Manage episode 342619397 series 2814284
In-person events may be back but virtual is no longer the poor cousin of events. Still, how do you get the most out of the dynamic and interplay between in-person and virtual? What are future-thinking entrepreneurs and companies doing to generate leads today? And what or who is the missing opportunity for the majority of events?
Jonathan Kazarian is the Founder and CEO of Accelevents, a leading virtual and hybrid event management platform recently recognised by Inc. 5000 as one of America's top 100 fastest-growing private companies. Under Jonathan's leadership, the company grew from US$300k to $9m in under 8 months by leveraging the virtual space.
Quotes from this episode:
"You can't get away with bad content today, and that's a good thing for the industry."
"Events make up (at least) 25% of B2B marketing budget.. and it's at a time where everything is so data-centric right now (that) for organisers to be putting on these events and not have the data to show what action they drove, they're doing themselves a disservice".
"Companies are moving towards this model of essentially being a publisher, being a media agency themselves, because that's how they're building their brand."
-Jonathan Kazarian
Connect with Jonathan:
Website: www.accelevents.com
LinkedIn: jkazarian
Email: jkazarian@accelevents.com
Jonathan's book recommendation:
Extreme ownership: How US Navy Seals Lead and Win by Jocko Wilink & Leif Babin
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
119 episoder
Manage episode 342619397 series 2814284
In-person events may be back but virtual is no longer the poor cousin of events. Still, how do you get the most out of the dynamic and interplay between in-person and virtual? What are future-thinking entrepreneurs and companies doing to generate leads today? And what or who is the missing opportunity for the majority of events?
Jonathan Kazarian is the Founder and CEO of Accelevents, a leading virtual and hybrid event management platform recently recognised by Inc. 5000 as one of America's top 100 fastest-growing private companies. Under Jonathan's leadership, the company grew from US$300k to $9m in under 8 months by leveraging the virtual space.
Quotes from this episode:
"You can't get away with bad content today, and that's a good thing for the industry."
"Events make up (at least) 25% of B2B marketing budget.. and it's at a time where everything is so data-centric right now (that) for organisers to be putting on these events and not have the data to show what action they drove, they're doing themselves a disservice".
"Companies are moving towards this model of essentially being a publisher, being a media agency themselves, because that's how they're building their brand."
-Jonathan Kazarian
Connect with Jonathan:
Website: www.accelevents.com
LinkedIn: jkazarian
Email: jkazarian@accelevents.com
Jonathan's book recommendation:
Extreme ownership: How US Navy Seals Lead and Win by Jocko Wilink & Leif Babin
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
119 episoder
All episodes
×1 Ep 118 How Podcasters can use LinkedIn and more Algorithm Secrets, with Danielle Fitzpatrick Clark Part 3 24:51
1 Ep 117 Mastering LinkedIn's profile optimisation, networking strategies, and algorithm secrets, with Danielle Fitzpatrick Clark Part 2 30:50
1 Ep 116 The No.1 mistake that's probably hurting your LinkedIn profile, with Danielle Fitzpatrick Clark Part 1 23:20
1 Ep 115 Over-branding at events and Unlikely Secrets to Million dollar success, with Kraig Kleeman Part 2 21:41
1 Ep 114 Rocking your events and How to know what attendees really thought about their last event with you, with Kraig Kleeman Part 1 28:40
1 Ep 113 What Vivid Sydney and Pokemon Go can teach us (or not) about immersive events, with Nathan Cassar Part 2 35:03
1 Ep 112 Leveraging your event emcee and secrets from cruise ship decks below, with Nathan Cassar Part 1 34:54
1 Ep 111 Six brilliant but low-cost ways to make your conference more memorable, with Mark Herschberg Part 2 31:29
1 Ep 110 Why your conference needs to change and how to keep up with trends, with Mark Herschberg Part 1 22:47
1 Ep 109 The untapped power of the disability travel market, with Yasmine Gray 23:50
1 Ep 108 Taming your digital life and working with your chronotype, with Dr Kristy Goodwin Part 2 24:14
1 Ep 107 Why digital detox holidays fail and what to do instead, with Dr Kristy Goodwin Part 1 27:53
1 Ep106 Hybrid work models and a small twist to achieving work-life balance, with Melissa Marsden Part 2 19:43
1 Ep105 Optimising your workplace's design for productivity and happiness, with Melissa Marsden Part 1 27:42
1 Ep104 Designing your own life in the events industry, with Ashley Cline Part2 18:31
Velkommen til Player FM!
Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.