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Ep84 Lessons from moving your event business to America, with Melissa Park - Part 1
Manage episode 346018679 series 2814284
How do you duplicate a successful Australian business events company in America? Perhaps by learning from someone who's already done it! Melissa Park is a whizz at transforming struggling events, even turning around a company's flagship annual conference to become profitable by $424k in less than a year.
The founder of Melissa Park Events straddles both Australia and America. She worked at Reed Exhibitions producing events likeThe PGA Golf Show and also played key roles in The World Masters Games Gala Ball, Sydney Olympic Games 10 Year Anniversary Ceremony, Sydney International FIFA Fan Fest 2010, and the Major League Baseball Opening Series in 2014. Her awards and recognitions include 2020 & 2021’s The BizBash 500: Must Know Event Profs in the U.S., 2020’s 25 Young Event Pros to Watch (Special Events) and 2010 Australian Events Awards’ Young Achiever of the Year .
Quotes from this episode:
"I've taken the risk and I've done the work to get to that point, But I don't take it for granted that it worked out."
"Everything is networking... use Linkedin, use Instagram use whatever tools or resources you have to network and meet people."
"Events are part logistics and operations and part creativity. A lot of people only have one side and not the other."
-Melissa Park
The Mel-Factor Method Masterclass
https://www.melissapark.co/masterclass-7-steps-to-event-success/
Connect with Melissa:
Instagram: melissaparkevents
Facebook: Melissa Park
LinkedIn: melissa-park-5942a411
Website: www.melissapark.co
Email: melissa@melissapark.co
Melissa's book recommendations:
Business is Personal by Bethenny Frankel
Daring & Disruptive by Lisa Messenger
Risk & Resilience by Lisa Messenger
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool.
119 episoder
Manage episode 346018679 series 2814284
How do you duplicate a successful Australian business events company in America? Perhaps by learning from someone who's already done it! Melissa Park is a whizz at transforming struggling events, even turning around a company's flagship annual conference to become profitable by $424k in less than a year.
The founder of Melissa Park Events straddles both Australia and America. She worked at Reed Exhibitions producing events likeThe PGA Golf Show and also played key roles in The World Masters Games Gala Ball, Sydney Olympic Games 10 Year Anniversary Ceremony, Sydney International FIFA Fan Fest 2010, and the Major League Baseball Opening Series in 2014. Her awards and recognitions include 2020 & 2021’s The BizBash 500: Must Know Event Profs in the U.S., 2020’s 25 Young Event Pros to Watch (Special Events) and 2010 Australian Events Awards’ Young Achiever of the Year .
Quotes from this episode:
"I've taken the risk and I've done the work to get to that point, But I don't take it for granted that it worked out."
"Everything is networking... use Linkedin, use Instagram use whatever tools or resources you have to network and meet people."
"Events are part logistics and operations and part creativity. A lot of people only have one side and not the other."
-Melissa Park
The Mel-Factor Method Masterclass
https://www.melissapark.co/masterclass-7-steps-to-event-success/
Connect with Melissa:
Instagram: melissaparkevents
Facebook: Melissa Park
LinkedIn: melissa-park-5942a411
Website: www.melissapark.co
Email: melissa@melissapark.co
Melissa's book recommendations:
Business is Personal by Bethenny Frankel
Daring & Disruptive by Lisa Messenger
Risk & Resilience by Lisa Messenger
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool.
119 episoder
Alle episoder
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1 Ep 116 The No.1 mistake that's probably hurting your LinkedIn profile, with Danielle Fitzpatrick Clark Part 1 23:20
1 Ep 115 Over-branding at events and Unlikely Secrets to Million dollar success, with Kraig Kleeman Part 2 21:41
1 Ep 114 Rocking your events and How to know what attendees really thought about their last event with you, with Kraig Kleeman Part 1 28:40
1 Ep 113 What Vivid Sydney and Pokemon Go can teach us (or not) about immersive events, with Nathan Cassar Part 2 35:03
1 Ep 112 Leveraging your event emcee and secrets from cruise ship decks below, with Nathan Cassar Part 1 34:54
1 Ep 111 Six brilliant but low-cost ways to make your conference more memorable, with Mark Herschberg Part 2 31:29
1 Ep 110 Why your conference needs to change and how to keep up with trends, with Mark Herschberg Part 1 22:47
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1 Ep 108 Taming your digital life and working with your chronotype, with Dr Kristy Goodwin Part 2 24:14
1 Ep 107 Why digital detox holidays fail and what to do instead, with Dr Kristy Goodwin Part 1 27:53
1 Ep106 Hybrid work models and a small twist to achieving work-life balance, with Melissa Marsden Part 2 19:43
1 Ep105 Optimising your workplace's design for productivity and happiness, with Melissa Marsden Part 1 27:42
1 Ep104 Designing your own life in the events industry, with Ashley Cline Part2 18:31
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