#6 UX Thought Leadership with Mark Swaine - UX for Startups, SaaS UX, Deeper Personalised Experiences, Innovation Culture, and UX Trends

UX Institute - UX Research & Product Design

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The Enigma of UX: Mark Swaine's Insight into Tech Transformation
In this special episode, the tables are turned, and your host becomes the guest. Mark was recently featured on Dublin Tech Talks with Gavin Fox.

Mark takes us on a thrilling journey from his early days in web design to consulting on interactive experiences for some of the biggest brands in the world. You'll be privy to an insider look at the shift from native apps to SaaS products and why being customer-obsessed is so crucial. Mark’s international experiences and his work with startups on their SaaS platforms reveal the profound impact of UX and design on successful experiences and scalability.

Ever wondered how startups outmaneuver traditional businesses, or why banks are struggling to innovate? In our stimulating discussion on Legacy vs. Startup, Mark and Gavin dissect the capabilities of each, shedding light on the restrictions and opportunities on both sides of the spectrum. We delve into the challenges faced by banks due to bureaucracy and legacy systems and reveal the advantages of agile startups.

One key takeaway from this talk is the importance of understanding user behavior and workflow for crafting the best experience. Tune in and become part of the conversation, as we uncover the transformative potential of UX for businesses big and small.

"UX is one of the key differentiators now and I've seen this with some startups over the years where they are losing deals, sometimes big, to some clients who are not agreeing to go forward in adopting the platform because they get direct feedback that your usability and your user experience is s*** compared to the competitors." - Mark Swain, Founder of UXI

Key learnings and topics in this episode:

• The evolution of UX and product design
• Legacy Vs Startup UX: Why Legacy businesses like banks often face difficulties in innovating.
• Why UX strategies and trends should focus on customer-driven research to drive experiences.
• The role of UX research in product development
• Future trends in UX involve the incorporation of AI in design creation and screen production
  

Check out Dublin Tech Talks:

https://www.youtube.com/watch?v=j1QGnZyXEwM&t=1021s
Connect with Mark and the UX Institute:
UX institute: https://uxinstitute.com/

Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy

This podcast is produced in partnership with Podlad.com

UXI (UX Institute) Original Podcast 2024.
www.uxinstitute.com