How to Craft a Perfect Bio or Headline on Social Media

UX Marketing

it's just me as usual on a Friday, and the subject today that we're going to be covering is headlines, bios, titles, whatever, across social media. Okay. On LinkedIn, it's your headline on Twitter, Instagram, it's your bio on Facebook. It's your whole profile.

Basically. You don't really have a title on Facebook, so. Let's talk about how to optimize that. Um, I have a couple of tactical tips that you can implement. Ultimately, I think it goes without saying that there is. No perfect formula for everybody, but there's a general universal formula that will usually work and do better than what you at least have.

Tweak it over time. This is the kind of thing you want to AB test, so don't just do something about it right now and then forget about it forever. Constantly be AB testing things. There's no penalty for doing that. It's not going to hurt you in any way. You're just going to learn more and more about what drives clicks on your profile.

And in the case of LinkedIn, which unique because you actually see your headline across the entire platform in the feed and everywhere. So that's really a conversion tool for you across the board. That one's particularly impactful. So here is my number one tip for you that I want you to go and try right now.

This is very easy to do. So whatever you're in right now, whether in LinkedIn, Twitter, Instagram, go into the search bar and type in conversion copywriter or copywriter search. Any copywriters that are in your network already or that you're following or that are following you, check them out. See what their bio looks like.

Now, keep in mind that these are people that for a living to make money, to support their families. Right copy that converts people to take action and into customers. So I think it goes without saying that the, of all the groups of people that you could probably trust to write a good bio, this is the most likely, I'm not telling you that every copywriter has a great bio.

Okay? You're still gonna come across people on LinkedIn that don't use it enough. And then their title just says copywriter at, you know, Acme org. So. There are going to be people like that, but for the most part, as a whole, more than any other group, these people are going to give you great patterns to follow.

So whether you're on Twitter with, with your bias, so let's use that as an example. Look up. Conversion copywriters look up copywriters for B2B, for B to C, whatever is unique to you. If you're in an eCommerce store, look for B to C conversion copywriters, or if you do SAS technology, look that up. B2B copywriters look at these people and try to compile a list.

Of all the elements that you notice from this search, you're going to start noticing like they're more descriptive. They don't use a lot of fluff. They're straight to the point, but in a way that's really fun to read. So it's not just like I do marketing for businesses, it's, it's not necessarily always clever or.

Punny or anything like that. But it conveys the point in a little bit more of a story and it makes it a little bit more exciting, but there's no fluff. So there's a really good balance. Usually when you, you'll find with, with these people's bios, so write down a huge list and almost like a math equation, like add them all up in terms of their patterns.

Take the average of those patterns and what does that usually look like? So what I've found for LinkedIn, for example, when I do this exercise, aside from the elements of using your personality and things like that, just a general universal formula. If I took the averages of conversion copywriters, headlines, it would usually be, I help.

X group of people accomplish Y task using Z tool or for Z purpose. That's usually the general formula. And you've heard that before, right? You can add onto this a little bit to add a little bar and then you know, you can still state your actual job title. You could still state if you have a side project.

So for mine, for example, my, my LinkedIn title, let me pull it up here. I just changed it again, I test this all the time. And I think it's really important to do that because you can start seeing what actually works for you. So mine is. Delivering deep marketing guidance for $6 DM for more in parentheses.

Then there's a bar micro-influencer podcast than another bar senior manager at Talkdesk. That's, that's my LinkedIn headline. It's pretty long, but that actually fits on my profile on mobile and desktop. And then when you look in the feed. When I comment on something or put a post out, you'll see it'll cut off right after.

It'll say, delivering deep marketing guidance for six dollars.dot, dot. That's where it'll cut off. So that's perfect. That lined up really well for me. That works. Okay, so can you think of what are you trying to deliver to people? What's your unit? Unique value proposition, but stop adding fluff. Also don't go overboard with the emojis or the hashtags, like hashtags in your, in Twitter bios.

Instagram bios is one thing that could help a little bit. If you have one or two, don't go more than that. In LinkedIn, it's really not going to do anything to have a hashtag in your headline, in your bio, whatever you want to call it. It just looks bad. It's aesthetically displeasing to the eye. So I would keep it to words.

If you're going to use an emoji, use a very simple emoji. Don't you know, maybe use it to break up your points, but don't go overboard with it. No more than two or three maximum. And if you can do it without emojis, that'll just look a little bit more professional. There are some people that really like them.

I'm not saying they're the worst thing in the world. I've used them before and I've tested them. I just don't feel like when I've had those in my headline that they provided value. So take that for what it's worth. But I think core elements, again, in your LinkedIn headline, for an example, actually talk about what you're delivering to people and how you do it and what's in it for them.

Be concise. Don't fluff, be straight to the point, but try to add in your personality in there. Also, if you can at the end, weave in any side projects that are important to you and your job title. You have enough room to do all of that. Then on Twitter, get a little bit more deep. You, you can even start talking.

You know, for me it would be more like. Delivering deep guidance in marketing for $6 on Patrion, send me a DM and I'll hook you up. Also, host a micro-influencer podcast, and then I'd link to that account. So I don't need to mention what job title there. You know, it can be similar, but just make it a little bit more contextual.

Your Twitter bio can be a little bit longer than your LinkedIn headline. Same for Instagram bio. So I hope this was helpful. I think that that number one tactic right there, go do that exercise. Like, stop listening to this right now and go do that. Do an advanced search of copywriters that you know, dive deep, compile a list in a, in an Excel sheet and take the average of all the patterns that you see.

And one great thing to do as well to determine like what you should do. Cause there will be different patterns that you see. Whatever catches your eye that you like. That's what you should test first. If it got you to stop. Try that formula out for yourself. Ultimately, your headline is all about making people stop on LinkedIn because they can see it on the feed.

If you can make them stop and look at what you're doing. The chance they'll click through is a lot higher. If they click through the chance that they'll use your services a lot higher. But if you have a terrible headline, nobody's ever going to reach out to you. Even if they click on your profile, they're probably just looking to see if you're real or not, and then they'll bounce, you know, they're not actually looking for what your services are.

Same thing on Twitter. Same thing on Instagram. Uh, optimize your Facebook pages accordingly as well. Yeah. I think that if you did that alone, you would have a better headline. So I encourage you to go do that. Also, AB tests like crazy every few weeks, evaluate if that's driving clicks and if you feel like it's providing value, and if it's not, that's okay.

Make a, make a variant, try, try something else, see if you get more traction doing something else. Sometimes the copy that we liked the most is not what converts the best. We just have to be okay with that. It'd be humble enough to accept that even if we write something that is good. It may not speak to people, so always try to find what your audience is actually looking for.

That's the tip for the week. Something had been top of mind for me that I've been optimizing around. Hope this is helpful. Let me know if I can help you out in any way and have a great weekend.