A Means to An End

UXLx: User Experience Lisbon

Speaker: Jon Kolko

Our material is less then 25 years old. HTML was invented in 1990, and most of us have enjoyed building with it since. Many of us actually helped invent it, or parts of it: the HTML specification, advancements in client-side scripting, new device platforms, new possibilities. We have an intimacy with the material, in the same way that a potter knows her clay. This technology – this powerful force, this beautiful material – can be aimed and directed. But where shall we direct it, and to what end? In this talk, Jon Kolko introduces design-led Social Entrepreneurship as the profession for directing and humanizing technology. You’ll learn about what it means to be an entrepreneur, and you’ll hear some examples of failure and success. Ultimately, you’ll learn how, and why, to aim technology at problems worth solving.