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Ep. 502: What Life Science, Biotech, & Healthcare Brands Can Learn from 2022’s Best SuperBowl Ads
Manage episode 354093673 series 2362410
Why don’t life science, biotech and healthcare brands treat commercials and marketing campaigns like Super Bowl ads?
Healthcare providers and patients aren’t lawyers or scientists – they’re people (and some are even football fans). Just because your brand belongs to a highly-regulated industry, doesn’t mean your content can’t or shouldn’t be disruptive, story-driven, humorous and nostalgic.
In this week’s episode of “Video SMarketing Mastery”, WireBuzz Head Strategist Kasen James teams up with Director of Video Ben Eller to analyze some of our team’s top picks for the best Super Bowl ads in 2022 – plus the key creative takeaways you should consider applying to your future video marketing initiatives.
196 episoder
Manage episode 354093673 series 2362410
Why don’t life science, biotech and healthcare brands treat commercials and marketing campaigns like Super Bowl ads?
Healthcare providers and patients aren’t lawyers or scientists – they’re people (and some are even football fans). Just because your brand belongs to a highly-regulated industry, doesn’t mean your content can’t or shouldn’t be disruptive, story-driven, humorous and nostalgic.
In this week’s episode of “Video SMarketing Mastery”, WireBuzz Head Strategist Kasen James teams up with Director of Video Ben Eller to analyze some of our team’s top picks for the best Super Bowl ads in 2022 – plus the key creative takeaways you should consider applying to your future video marketing initiatives.
196 episoder
Alle episoder
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1 Ep. 507: Turn Attendees Into Superfans - What Healthcare Conferences Can Learn From FanCons & Theme Parks 38:18
1 Ep. 506: Think “Audio First” (Pt. 2) - How to Write Effective Video Scripts 17:30
1 Ep. 505: Think “Audio First” (Pt. 1) - How Music & Sound Can Make or Break Your Videos 22:50
1 Ep. 504: Teamwork Makes the Dreamwork: How We Collaborate to Produce Champion Videos 15:57
1 Ep. 503: Managing Client Relationships & Video Production in a Remote-First World 41:06
1 Ep. 502: What Life Science, Biotech, & Healthcare Brands Can Learn from 2022’s Best SuperBowl Ads 32:36
1 Ep. 501: Developing Heart-Centered Business Relationships (w/ Jason Fair) 29:34
1 Ep. 500: Along the Road to Business Mastery (And Todd's Next Turn...) 10:06
1 Ep. 499: Todd Interviews Dr. Michael J. Urick 19:10
1 Ep. 497: Todd Shares his Biggest Professional Regret 8:50
1 Ep. 496: Red Flag #4 - I Have to Take This to My Team 10:38
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