Charm Pricing: Why Over 60% of Prices End in the Number 9

Voice Marketing with Emily Binder

Innhold levert av Emily Binder. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Emily Binder eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

1+ y ago 4:44

MP3•Episoder hjem

The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service.

Topics:

Charm pricing: higher prices ending in a "9" will actually outperform lower prices – on the very same product (typically)
Vanity pricing for considered purchases (HNW or luxury goods)
5s are not good. $5000 is especially bad. #anecdotal
How to know if your brand aligns with charm pricing or vanity pricing
Historic marketing inspiration story: the successful marketing strategy that launched the Chicago Daily News for 1 cent in 1875 even though there weren't enough pennies in circulation

ThinkersOne videos:

Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne:

https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488

Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: emilybinder.com/podcast

Follow me/connect:

Hosted on Acast. See acast.com/privacy for more information.

736 episoder

#Business #Marketing #Social Media #Emily Binder #Startup #Advertising #Voice Marketing #Flash Briefing #Beetle Moment #Smart Speaker #Austin #Investing #Entrepreneur #Brand #Womens Voices #Female Founders