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Friday 20th January 2017
Manage episode 170584005 series 1329593
Innhold levert av We Are Social 'Headline of the Day'. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av We Are Social 'Headline of the Day' eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Today’s headline, courtesy of AdWeek, is that Snapchat has now signed a deal with Oracle Data Cloud to arm marketers with more intelligence. This means that Oracle's treasure trove of data will let advertisers serve ads in Snapchat based on offline purchases and loyalty reward programs. Snapchat already lets advertisers target its 150 million daily users based on their behaviour in the app, but this is the first time that it's used a third party to target ads.
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