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Episode 249 Become an Author and Recognized Authority with Melanie Herschorn
Manage episode 418570053 series 2905553
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In today’s episode of the Wealthy Woman Lawyer® podcast, I met with Melanie Herschorn of VIP Book Marketing and Publishing.
Melanie wants to help you step into the spotlight as an authority. As a publisher and book marketing expert for attorneys, consultants, and business owners, she’s on a mission to empower authors to share their message with the world.
With her comprehensive background of more than 20 years as a celebrity publicist, award-winning journalist in radio, print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book.
Her new book, Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success, is available now.
Listen in as Melanie and I discuss:
- Melanie’s journey from award-winning journalist to clothing designer to independent book publisher.
- Why she thinks book publishing is critical for experts who want to establish their credibility and authority in their industry.
- What sets her publishing company apart from others who offer to help you “write your book.”
- What writing, publishing and marketing a book has done for her and her business.
- What a book does for you that a business card does not.
- Why you should NEVER worry that someone with read your book to get all the answers instead of hiring you.
- The family situation that sparked her interest in helping more lawyers get their work out into the world.
- The first thing you absolutely must figure out before you start writing.
- Why (and how) you should leverage other people’s audiences to get the word out about your book.
- One big mistake she’s seen authors do to impede the sale of their book.
- The advantage of independent publishing over traditional publishing.
- And much more!
Links to Love:
***Want to connect with Melanie? Visit her website:
VIP Book Marketing | For Nonfiction and Children's Authors
Grab a copy of her latest book here.
Looking for help scaling your law firm business?
***Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com
***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!
***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue, but haven’t yet hit that $1M mark, to apply for private coaching with me.
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