How I Raised Myself from Failure to Success in Selling

Wellness Zone

Frank Bettger wrote one of the most inspiring and helpful books about success: How I Raised Myself From Failure To Success In Selling. He tells how his boss uttered one sentence that had a profound and lasting effect on his whole life: “Gentlemen, after all, this business of selling narrows down to one thing – just one thing…seeing the people! Show me any man of ordinary ability who will go out and earnestly tell his story to four or five people every day, and I will show you a man who just can’t help making good!” Well, that lifted me right out of my chair. I’d believe anything that Mr. Talbot said. Here was a man who had started working for the company when he was 11 years old; worked his way through every department; had actually been out on the street selling for several years. He knew what he was talking about. It was just as though the sun had suddenly burst out from the clouds. I made up my mind right then to take him at his word.

I said to myself, “Look here, Frank Bettger, you’ve got two good legs. You can go out and earnestly tell your story to four or five people every day; so you are going to make good – Mr. Talbot said so!”

Frank Bettger went from a miserable failure to the top sales leader in his company simply by making sure that he “talked” to five people each and every day.

Decide that you are going to tell your story to five people everyday!

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