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NatWest, the first 100 days and F1's Red Bull

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Manage episode 402021414 series 3515922
Innhold levert av BBC and BBC Radio 4. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BBC and BBC Radio 4 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

David Yelland and Simon Lewis discuss the coming PR tornado that is the apparent plan to sell the government's 38.6% of NatWest back to the public in a retail share sale. The communications challenge here is a big one - all while Nigel Farage is biting at the bank's heels.

They also lift the bonnet on PR strategies for incoming CEOs – NatWest has one – and how an invitation to Wimbledon or the opera can be as important as your balance sheet when learning to navigate the elite highest reaches of the executive world. And they return to Christian Horner, the embattled boss of the Red Bull Formula 1 team, and what it teaches us about how not to handle a fan-hitter.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

  continue reading

45 episoder

Artwork
iconDel
 
Manage episode 402021414 series 3515922
Innhold levert av BBC and BBC Radio 4. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BBC and BBC Radio 4 eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

David Yelland and Simon Lewis discuss the coming PR tornado that is the apparent plan to sell the government's 38.6% of NatWest back to the public in a retail share sale. The communications challenge here is a big one - all while Nigel Farage is biting at the bank's heels.

They also lift the bonnet on PR strategies for incoming CEOs – NatWest has one – and how an invitation to Wimbledon or the opera can be as important as your balance sheet when learning to navigate the elite highest reaches of the executive world. And they return to Christian Horner, the embattled boss of the Red Bull Formula 1 team, and what it teaches us about how not to handle a fan-hitter.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Researcher: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

  continue reading

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