We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
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Innhold levert av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Episode 12: Taking a (Mental) Shortcut
MP3•Episoder hjem
Manage episode 212509397 series 2118924
Innhold levert av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange juice, get the heart of “The Linda Problem,” and enjoy LeBron James shilling for sugary liquids. Notable quotes: “A miser is someone who hoards a lot of gold in a vault and then lets their house fall apart and the dies and leaves their money to a plucky youth.” Questions? Comments? Contact Podcast@saxtonhorne.com
…
continue reading
8 episoder
MP3•Episoder hjem
Manage episode 212509397 series 2118924
Innhold levert av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange juice, get the heart of “The Linda Problem,” and enjoy LeBron James shilling for sugary liquids. Notable quotes: “A miser is someone who hoards a lot of gold in a vault and then lets their house fall apart and the dies and leaves their money to a plucky youth.” Questions? Comments? Contact Podcast@saxtonhorne.com
…
continue reading
8 episoder
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