Episode 12: Taking A (Mental) Shortcut Why'd I Buy That? An Advertising And Marketing podcast

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Society Saxton Horne Communications Whyd I Buy That An Advertising

Innhold levert av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Episode 12: Taking a (Mental) Shortcut

6y ago 25:08

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Innhold levert av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange juice, get the heart of “The Linda Problem,” and enjoy LeBron James shilling for sugary liquids. Notable quotes: “A miser is someone who hoards a lot of gold in a vault and then lets their house fall apart and the dies and leaves their money to a plucky youth.” Questions? Comments? Contact Podcast@saxtonhorne.com

… continue reading

8 episoder

#Society #Saxton Horne Communications #Whyd I Buy That An Advertising

Artwork

Episode 12: Taking a (Mental) Shortcut

Why'd I Buy That? An Advertising and Marketing Podcast

published 6y ago

Del

MP3•Episoder hjem

Innhold levert av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange juice, get the heart of “The Linda Problem,” and enjoy LeBron James shilling for sugary liquids. Notable quotes: “A miser is someone who hoards a lot of gold in a vault and then lets their house fall apart and the dies and leaves their money to a plucky youth.” Questions? Comments? Contact Podcast@saxtonhorne.com

… continue reading

8 episoder

#Society #Saxton Horne Communications #Whyd I Buy That An Advertising

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