Tracksuit’s Head of Marketing, Mikayla Hopkins on Building a High-Performing Marketing Team and Scaling with Growth

Wild Hearts

What does it take to grow from one of the first hires to leading the team at one of NZ’s fastest-growing tech startups?

Welcome back to our Wild Heart Operator series!

This series is dedicated to surfacing the lessons from verified world class operators, the Australians and New Zealanders at the forefront of building generational companies. From product to manufacturing, engineering to marketing, each of these conversations is a masterclass in how someone at the top of their game gets it done.

The answer is a mix of leadership, strategy, and the ability to adapt and thrive in a fast-paced environment.

In this episode of Wild Hearts, we’re excited to welcome Mikayla Hopkins, Head of Marketing at Tracksuit, a company empowering marketers with always-on tools that measure brand health and give them a seat at the boardroom table. Tracksuit is currently scaling globally, and Mikayla has been at the forefront of its marketing success.

We’ll dive deep into Mikayla’s journey from individual contributor to team leader, sharing insights into:

• Tracksuit’s unique marketing philosophy
• What makes a high-performing marketing team
• The key metrics Mikayla tracks as Head of Marketing
• The principles and tools the team relies on daily
• How Mikayla reinvented herself to grow alongside the company

If you're curious about scaling teams and brands, this is your episode.

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