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Benefit Cosmetics Perfects Pop-Ups & Activations
Manage episode 314748701 series 2907276
Innhold levert av Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Benefit Cosmetics is a marketing force! It's known for its out-of-this-world marketing stunts and pop-ups. Today the brand generates $633 million in revenue, with 3,000 BrowBars and 85 boutiques across 59 countries in 5 continents! But did you know the brand was started based on a coin toss by twin sisters? It was between a makeup shop and a casserole cafe. Thank goodness they didn't go with casserole! For source material, please visit www.willitstickpodcast.com
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